Stadium Relocation Case Study

I was retained by Wasps in 2013 to find a new home for the club. Their previous stadium was shared with a football club and did not provide the quality of facilities expected of a top European Rugby Club. I identified a number of sites in the South East and worked up business plans. However, the lead time on each of the schemes was significant: between 5 and 7 years. Having previously worked on the Ricoh Arena, I knew that the football club had moved away and the stadium was without a tenant. I made the initial approach to the stadium shareholders and eventually helped the club purchase the stadium.

 

The key issue was that the stadium was a long way from their traditional catchment so I assited in developing a transition plan which involved bringing along existing fans as well as developing a new local fan base. I project managed the move from the old to the new stadium and developed a programme of events for the first 10 matches at the stadium. Wasps' first match at the Ricoh  as their home ground attracted over 28,000 spectators.

 

Having established Wasps in Coventry, I then worked on moving the training centre from West London to Coventry. In order to get the squad into the city quickly I developed a temporary training centre at Broadstreet Rugby Club including the installation of 8,000 sq ft of temporary facilities including briefing room, gym, physio treatment area, laundry and offices. I am currently working on finalising the construction of a new £7 million elite training centre which should open in 2018.

Contact:

john@johndix.co.uk

(+44) 020 8440 9607

(+44) 07976 687356

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