Business Planning Case Studies

Premiership Football Club

Having carried out a number of previous studies at this club, I was asked to prepare a feasibility study for a new stadium. Critical to that feasibility study was understanding how much revenue could be generated from match day and non match day usage and what capital receipts might be achieved through properties such as stadium and stand naming rights, pouring rights, etc.  I was able to draw on research I had previously gathered of the profile and requirements of corporate hospitality. I used this to identify the optimum amount of space required and the likely revenue generated. I also identified the potential value of non match day usage.


In the interim I have helped the club look at how they can develop their existing site with new corporate facilities. This involved carrying out a space audit of the stadium to identify any areas that could be used for new corporate facilities and undertaking research on the changing requirements of the corporate market. This has help to create new concepts that could boost revenue and help with the transition to the new stadium. I have also helped them outsource their catering to an external contractor.


Shamrock Rovers 

The football club were originally based in South Dublin but for many years have been without a permanent home. I was asked to help the club to prepare a business plan that would demonstrate how finishing off the partially built stadium at Tallaght could not only benefit the club but also the community.  The study was successfully in helping the club secure the funding and they now play back in their traditional home territory  of South Dublin.


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